John Plummer chooses IDX Search Tools for his REMAX Associates Website

Released on = February 28, 2007, 1:07 pm

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Plummer now uses IDX, Inc.'s primary application, IDX
Broker, to display and completely integrate Multiple Listing Service (MLS) listings
on his personal website.

Press Release Body = EUGENE, ORE. - IDX, Inc., a leader in online real estate search
applications, today announced the addition of REMAX Associates' John Plummer to its
suite of professional real estate clients. Plummer now uses IDX, Inc.'s primary
application, IDX Broker, to display and completely integrate Multiple Listing
Service (MLS) listings on his personal website. This allows him to retain leads
generated from direct traffic, rather than losing out to the listing broker through
the use of traditional framed MLS search tools.

IDX, or Internet Data Exchange, is the means of extracting data from the MLS and
making it available on a website for public view. In other words, IDX makes it much
easier for potential buyers to browse real estate websites for listings that fit
their needs. And the easier it is to browse those listings, the faster they are
likely to be bought or sold. The IDX Broker application provides agents, brokers
and other real estate professionals with the tools needed to create a competitive
advantage in a rapidly growing real estate market.

The objective in developing a website with an integrated IDX/MLS data feed is to
generate new leads quickly at a low cost to the client. With automatic email
announcements, custom client home views and advanced admin and integration controls,
Plummer's clients now have access to the entire MLS database on his website. This
gives his website an advantage over those that don't display the MLS listings and
gives his listings free advertising on other real estate websites that also display
the MLS data.

Additional benefits of using IDX Broker include the ability to automatically create
featured listing pages, check the status of new MLS listings and generate automatic
emails 24/7. And as a member of the El Paso MLS in Texas, Plummer's clients can
search that MLS quickly and easily using IDX search tools.

About John Plummer
As the Owner and Designated Broker of RE/MAX Associates, John Plummer has been a
Texas real estate broker for over 30 years and has served the El Paso community as a
past President of the El Paso Multiple Listing Service Corporation and an El Paso
City Planning Commissioner. John is a certified real estate Instructor and gives
back by teaching real estate classes to other realtors.

About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.



Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (800) 421-9668
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com

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